Building the future of creative work.
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Pacific Tool

 
 

pacific tool

Making 25,000 specialized aerospace tools simple to find and understand.

Pacific Tool needed a digital experience that reflected the precision of its aerospace business while making an enormous product catalog easy to navigate. The site was designed and architected around intuitive product discovery, a refined visual experience, and a scalable content system that could accommodate thousands of specialized parts while giving the internal team the flexibility to manage and evolve it over time.

 
 

All images ©Tolleson

team:

BILL BOWERS: DIGITAL CREATIVE DIRECTOR
JAMIE CALDERON: creative director
NAOMI HOAG: SENIOR DESIGNER
STACY WANG: SENIOR DIGITAL DESIGNER
APTAXLE: DEVELOPMENT