Website for new luxury automobile manufacturer in the electric vehicle market.
Lucid Motors worked with Tolleson to create their brand from the ground up – positioning, voice, visual language – all the must-haves when launching a new vehicle within the highly competitive luxury electric market. The website needed to convey luxury instilled with an overall brand essence of California and also speak to performance specifications. The Lucid team was excited to unveil a vehicle that redefined what a luxury automobile could be.
The site needed to target users who were eager to get in on the ground floor of something that was going to shake up the industry. It needed to garner investors, attract buyers and inform the media as to what technology advancements were testing and launching. The site also needed to process vehicle orders and continues to evolve at the Lucid team is fully in charge of the build and continuously pushing new content.