Premiere moveable wall manufacturer re-establishing its brand among competitors.
Nanawall, the premiere engineered glass wall manufacturer known among architects and design professional for quality craftsmanship and performance, had begun to see many lesser-quality competitors encroach upon their market share. Other brands were telling their stories of value and aesthetics much more effectively to the end user, thus creating demand driven by this audience. Nanawall's challenge was to continue to speak technically to their A&D audience, but to up-level the emotional and aesthetic stories of their products to connect with end users.
We worked closely with their Nanawall team to leverage much of the existing content of their site and to help inform more engaging product photography, videos, and icons/illustrations as the foundation of their new brand's look-and-feel. We rearchitected the site to path specific users quickly to the relevant content they're looking for. The site flow became much more intuitive and sales conversions improved.