Corporate website and several annual report micro-sites
Working for several years with Gilead as their brand agency of record, my digital team embarked on redesigning and architecting their corporate website experience. Part of the engagement included auditing and recommending a new content management system that could offer custom content to users based on their browsing habits and regional location. The site was built on SiteCore, one of the world's largest and most robust CMS's, offering Gilead, a multi-national corporation operating within the highly-regulated biopharmaceutical industry, the opportunity to properly vet and approve content internally prior to pushing live. Sitecore also allowed Gilead to target content to specific users based on various parameters.
Every year, we also built several microsites for Gilead that captured the essence of their yearly accomplishments of drug approvals, effectiveness, and lead-edge research accomplishments. It was important for these site to strike a sensitive balance between successful patient stories and profitability. Gilead is driven completely by providing cures and treatments to patients' medical needs while at the same time must remain profitable to continue to fund research into cures yet to be discovered.